The money is in the leads. Become a lead gen expert, starting free.
Learn how $100k+ lead engines are built, starting from zero. 12 no-BS lessons on how leads are generated, brokered, and monetized at scale. 100% free. Stop watching from the sidelines.
- 100% free
- Zero experience needed
- A skill that pays
Businesses pay for leads every single day. Learn the system behind the money.
- The whole systemEvery piece, in order. Not random hacks.
- Straight talkNo jargon. No filler. Just what works and why.
- Real earning powerA skill every business needs, in every industry.
Where the money is, in 90 seconds.
What lead generation is, why every business needs it, and what you'll learn inside the free course.
Five steps. This is where the money moves.
Ads, funnels, landing pages, follow-up. It's all one path. Once you see it, you can't unsee it. Tap a step to watch it work.
-
Traffic
The people who see you. Social posts, paid ads, search, referrals.
ReachClicks -
Offer
The reason to raise a hand. A free quote, a guide, a consultation.
Click-through rate -
Capture
Where a visitor becomes a lead. Usually a landing page with a short form.
Conversion rate -
Follow-up
Where the conversation happens. Email, SMS, or a phone call, ideally fast.
Speed to leadContact rate -
Sale
Where a lead becomes a customer, when the offer, fit, and timing line up.
Close rateCost per customer
A homeowner scrolling at night sees a 20-second video: "Here's what hail damage looks like from the ground."
See where the money comes from
Example numbers for learning. Not a promise of results.- Leads
- 50
- Cost per lead
- $10
- Customers
- 5
- Cost per customer
- $100
- Revenue
- $5,000
- Profit after ads
- $4,500
Double the conversion rate instead of the ad spend. Same budget, twice the leads, twice the revenue. That's the skill businesses pay for.
You're not slow. You were taught wrong.
Funnels. CPL. Conversion rate. Paid traffic. You've heard it all, and none of it connects. That's not on you. Most of what's out there falls into one of four traps.
Written for people who already know.
Acronyms stacked on acronyms, with no starting point.
One tactic at a time.
A hook here, an ad hack there. Nothing shows how the pieces connect.
Free content as a sales pitch.
Just enough to point you at an expensive program.
Income screenshots, not explanations.
Big promises that skip the part where the work happens.
Stop chasing hacks. The people getting paid learned the system first.
12 short lessons. Confused to dangerous.
- Explain what actually counts as a lead
- Tell attention, leads, prospects, and customers apart
- See how the full lead-generation system fits together
- Pick an audience and name the problem it has
- Shape an offer that's relevant to that problem
- Understand what a landing page and lead form are for
- Compare organic and paid traffic
- Follow up with leads by email, SMS, or phone
- Read the essential numbers: conversion rate, cost per lead, close rate
- Map a simple lead-generation plan of your own
Lead Generation Made Simple
A free, beginner-friendly course that shows you how businesses turn attention into leads and leads into customers.
Part 1 · Foundations
- 01
What a lead actually is
The line between a follower, a lead, and a customer.
- 02
The complete system
Traffic → offer → capture → follow-up → sale.
Part 2 · Audience and offer
- 03
Identifying the right audience
Who you're talking to, specifically.
- 04
Understanding the audience's problem
What they want solved, in their words.
- 05
Creating an offer people care about
Why the offer matters more than the ad.
Part 3 · Capture and traffic
- 06
Building a simple landing page
One page, one job, one form.
- 07
Organic versus paid traffic
Time versus money, and when to use each.
Part 4 · Follow-up and numbers
- 08
Following up by email, SMS, or calls
A lead is the start of a conversation.
- 09
Conversion rates and cost per lead
The few numbers that tell you what's working.
Part 5 · Your plan
- 10
Mapping a first campaign
Put all five steps on one page.
- 11
Common beginner mistakes
What to avoid before you spend time or money.
- 12
A practical 30-day action plan
What to do first, second, and third.
Module titles are working titles and may change as the course is finished.
Your background doesn't matter. The skill does.
- Complete beginnersYou've seen the terms. You want to know how it all connects.
- Freelancers and new marketersYou want a clear foundation before you take on clients.
- CreatorsYou have attention and want to turn it into real opportunities.
- Small-business ownersYou need a steadier way to find new customers.
- The curiousYou're interested in offers, funnels, and how customers get acquired.
A lead is not a customer. It's the beginning of a conversation.
- Understanding first.Tactics change every few months. The system underneath them doesn't.
- Plain language.If a term matters, we define it. If it doesn't, we skip it.
- Honest expectations.Lead generation takes an offer people want, testing, and time. We'll never pretend otherwise.
- Built in public.EBX Media is new. We'll show the work as it grows and only share results we can verify.
What students say
“Paste a real, verified quote here.”
First name, what they do
What EBX has built with this system.
These are EBX's own results from years of work in lead generation. They are not typical and not a promise of what you'll earn. Most people who take a free course earn nothing from it. Your results depend on your offer, market, budget, and effort.
Your first step toward a skill that pays.
Waitlist members get in first, the moment it opens. Two fields. Ten seconds. Free.
- 12 short modules, 5–10 minutes each
- No payment details, ever
- Unsubscribe anytime
Is the course really free?
Yes. Lead Generation Made Simple is free. You don't need payment details to join.
Do I need any marketing experience?
No. The course starts from zero and defines every term the first time it's used.
When does the course open?
We're building it now and haven't set a date yet. Join the waitlist and you'll be the first to know.
How long does it take?
Lessons run about 5 to 10 minutes each, across 12 modules. You can go at your own pace.
Will this help me make money?
The course is educational. It teaches how lead generation works so you can make better decisions. It doesn't guarantee leads, sales, or income. Results depend on your offer, your market, your budget, and the work you put in.
Do I have to spend money on ads?
No. The course covers both organic traffic (free, slower) and paid traffic (costs money, faster) so you can understand the tradeoffs and choose.
Is this for a specific industry?
No. The system applies to most businesses that need new customers, from local services to online offers. Examples come from a range of business types.
What happens to my email?
We use it to send course access and related lessons. We don't sell it. Every email has an unsubscribe link. Details are in our Privacy Policy.
Everyone has attention. The money goes to whoever can convert it. Be the one who can.
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