The basics, defined clearly.
- What counts as a lead
- Leads vs. customers
- The five-step system
Learn
Sharpen the skill. One breakdown at a time.
Guides, breakdowns, and diagrams on how modern marketing actually works. We're writing the first pieces now.
Topics
Why people raise their hand.
- What makes an offer relevant
- Free offers that work
- Offer vs. product
One page, one job.
- Anatomy of a landing page
- How long should a form be?
- Headlines that explain
Where attention comes from.
- Organic vs. paid
- Short-form video as traffic
- Reading basic ad metrics
Turning leads into conversations.
- Speed to lead
- First-message templates
- Email vs. SMS vs. calls
How the steps connect.
- What a funnel actually is
- Simple funnel maps
- Where funnels leak
The numbers that matter.
- Conversion rate
- Cost per lead
- Close rate and cost per customer
Real examples, broken down.
- Ad → page → form walkthroughs
- What works and why
- What we'd change
Planned topics may change. New guides will appear here as they're published.
Start here
Want the whole system? Start with the free course.
Lead Generation Made Simple walks through the whole system in 12 short modules.